Business Development Services
James can work within your business, at times that suit your timeline and budget, to manage and support a broad range of elements within a Business Development Strategy.
A selection of key services is outlined below:
Category Review
Review of current sales processes and outcomes
Marketing audit to evaluate all relevant customer touchpoints
Interviews with current and lapsed customers
Determine objectives and targets
Market Research / Feasibility Studies
Co-ordination of qualitative and quantitative research projects
Interpretation of research outcomes
Interviews with potential customers
Compilation of feasibility reports
Product / Service Development
Review of New Product Development strategy
Co-ordination of revised NPD strategy
Management of NPD teams
Liaison with internal and external stakeholders
Marketing Strategy Development
Identification of key target market segments
Review of competitive marketing strategies
Development of targeted marketing strategies
Development of budgets for traditional and digital marketing programs
Marketing Execution
Setting of priorities and KPI’s
Co-ordination of external advertising and marketing agencies
Management of internal marketing team
Management of marketing budgets
Sales Representation / Account Management
Sales representation to your customers
Key account management including sales strategy development
Key account presentations and reviews
Management of internal sales teams
Launch Programs
Development of launch campaigns
Co-ordination of launch programs – sales, marketing, events
Liaison with Public Relations agencies as required
Monitoring and reporting of launch results
Review & Adjust Procedures
Monitoring of sales and marketing processes and outcomes
Develop management reports for review and actions
Oversee modifications to the sales and marketing programs
Maintain on-going communication with management re sales outcomes