Business Development Services

James can work within your business, at times that suit your timeline and budget, to manage and support a broad range of elements within a Business Development Strategy.

A selection of key services is outlined below:

Category Review

Review of current sales processes and outcomes

Marketing audit to evaluate all relevant customer touchpoints

Interviews with current and lapsed customers

Determine objectives and targets

Market Research / Feasibility Studies

Co-ordination of qualitative and quantitative research projects

Interpretation of research outcomes

Interviews with potential customers

Compilation of feasibility reports

Product / Service Development

Review of New Product Development strategy

Co-ordination of revised NPD strategy

Management of NPD teams

Liaison with internal and external stakeholders

Marketing Strategy Development

Identification of key target market segments

Review of competitive marketing strategies

Development of targeted marketing strategies

Development of budgets for traditional and digital marketing programs

Marketing Execution

Setting of priorities and KPI’s

Co-ordination of external advertising and marketing agencies

Management of internal marketing team

Management of marketing budgets

Sales Representation / Account Management

Sales representation to your customers

Key account management including sales strategy development

Key account presentations and reviews

Management of internal sales teams

Launch Programs

Development of launch campaigns

Co-ordination of launch programs – sales, marketing, events

Liaison with Public Relations agencies as required

Monitoring and reporting of launch results

Review & Adjust Procedures

Monitoring of sales and marketing processes and outcomes

Develop management reports for review and actions

Oversee modifications to the sales and marketing programs

Maintain on-going communication with management re sales outcomes